GOVT. NameTodd Kelley
Alter EgoBig La vs. Todd
Day Job IsGraphic Design
MoonlightingMusic Producer, writer, director
Born inLos Angeles, Ca.
Lives inOakland, Ca.
Married toKitchn Rebel
I am a 40-something introvert that loves most things creative. I grew up in South Central Los Angeles, CA pretty much as a loner. The compensate for a lack of social interactiion, I began to look at ways to expand my imagination.
I fell in love with Hip-Hop in its infancy, so I started ripping apart and rewiring my mother's stereo system so I could make 'pause-mix' beats and mixetapes. I looked to collaborate and learn from anyone else that was making music. It resulted in making beats tapes and ghost-writing lyrics for others and eventually doing it all for myself.
I was an avid reader. But when I couldn't find the right stories to satisfy my imagination, I decided to start writing my own stories. I created a universe where my characters lived and flurished. Being a kid, I really had no place for continuity. I just loved scribbling on pages and waiting to see where the characters took me.
When I made it to college, I really took to computer graphic design. Even though I was at San Jose State studying Radio, Television and Film, I sharpened my design skills during my off-hours. Eventually design became my primary focus. I was just happy that I could make a living doing something I loved.
During my Radio and Television classes, I got interested in the college radio station. Not the actually station, but the art of DJing. I was fortunate enough to have spinned at a few warehouse parties during high school was I knew what I was doing. Luckily a friend started a pirate radio station during the 90's, so I got the opportunity to do my first radio mix show (Big La Doin' Big Things). A decade later I joined flowink.com to continue my love for spinning and bringing good music to as many people as I can.
Over two decades of design experience, creating presentations, web sites, video editing/production and collateral for some of silicon valley's leading technology companies. I am currently focusing on motion content design, featuring product videos, customer testimonials and music videos.
My musical alter-ego (Big La vs. Todd) is an Oakland Producer/DJ by way of South Central Los Angeles. My style is smoothed-out 90′s style Hip-Hop production; following in the path of my favorite producers, Pete Rock, 9th Wonder, DJ Premier, J Dilla, as well as others. I love beats with samples. I’m not a keyboard person. Strictly Hippidy Hop, Choppidy Chop. This is more of a 'way of life' than a 'hobby' or 'profession'.
I love Hip-Hop. So I do Hip-Hop.
DJing was always for the bastard step-sister for my Hip-Hop production. I started by making mixtapes for the neighborhood gangebangers as a way to keep myself safe in the streets. I got the opportunity to co-spin as an assortment of downtown LA and Inglewood late night wareshouse parties. I wasn't well-known, but it got me in contact with DJ's who knew what they were doing. I studied all the techniques and learned pretty quick. When I made it to college, i got my own drive-time mix show "Big La Doin' Big Things" for a friend Pirate Radio Station. I had no clue where he broadcasted or how strong his signal was. I was just happy going to the college art department's audio lab and pushing out 2-hour mixes each week. That lasted for a couple years.
Later I created my own website. It was basically a 'blog' before there were 'blog'. posted my everyday shananigans and carried over the "Big La Doin' Big Things" show to the web. After about a year, I caught the ear of the owners of a media site called FLOWINK.COM. Not much later, I took on the role as one of there primary DJ's. Eventually, the owns expanded the brand and went on work on live events and they left the online mix department in my hands. And I've been doing it ever since.
I’ve always written stuff. When I was 9 I had a creative explosion. After experiencing and falling in love with sci-fi books and movies, i decide to write my own epic. It was over 200 pages of unbridled, unfocused creative. wrote on lined paper. When i ran out of space i wrote on the back of the pages. When there was no more room to write, I realized my relationship with those characters was over. I was depressed until I realized I could just start another story.